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How to Find a Dropshipping Niche Product in 2022

Raena Mazahernasab
Written by Raena Mazahernasab
Posted on April 13, 2022
Deciding on what to sell in your online store can be tough

Deciding on what to sell in your online store can be tough and requires lots of thinking and researching. Because you don't want to present something your audience isn't interested in and choose another store to buy what they look for. Well, the good news is that there are some ways that you can figure out what the best dropshipping niche for you in 2022 is!

In this blog, we'll teach you how to find a dropshipping niche and what factors, tools, and platforms you need to come up with the best niche for your store. But first, let's make sure you know the exact definition of a niche product.

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What is a dropshipping niche product?

A niche product is a subcategory of a generic product that has special features and targets a certain group of buyers. For example, phone accessory is a generic category that includes various products such as headphones, screen protectors, phone holders, power banks, etc. One of the niche products in this category could be the USB cables for Apple mobile phones, which targets not the phone users in general but only iPhone users. So a dropshipping niche product narrows down the products' features and the group of potential buyers.

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Why is having a niche important in dropshipping?

"Can I go without having to choose a niche market and sell whatever is trendy?"

Wanna enlarge your dropshipping store and make lots of money out of it? If yes, then the answer to the first question is no! Focusing on a niche product helps you to have control over the market and be more involved with your audience's needs and tastes.

For example, imagine you have a men's clothes online store selling different types of suits, shirts, pants, and shorts. The bigger portion of your buyers is obviously men with varying ranges of age, jobs, demands, and tastes. As a dropshipper, you need to come to a deep understanding of your audience and stay up-to-date with what they might look for so that you can generate new product ideas and sell them the right product at the right time. Back to the example of men's clothes, it is impossible to track the needs of a teenage boy who loves to wear hoodies, an adult man who needs formal shirts for his work, and a retired man who's more looking for pajamas, all at the same time! Focusing on one of these groups and narrowing down the product category gives you more control over the market and leads to high revenue and loyal buyers.

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What are the characteristics of a winning dropshipping niche?

There are several questions to ask yourself when choosing a niche product. The very first one would be "am I interested in it?". Well, it goes without saying that you can't sell something you don't like. So the first important characteristic of your niche product would be being favorable to you. Here are other questions to ask yourself:

Is my dropshipping niche product in demand?

Being interested in the product isn't the only factor that matters. How is dropshipping supposed to make a living for you If you like selling beaded necklaces, but no one's out there to buy them? So try looking for a niche that people are always looking for and prefer to buy online.

Is my dropshipping niche product always in high demand?

Are you selling Christmas tree ornaments in your dropshipping store? Do you think this product is in demand? Well, it depends on what time I ask you this question! Selling the products that people buy only at special times of the year won't turn you into a successful dropshipper. People only buy ornaments when they want to decorate their trees for Christmas. Your product niche should be the one people always desire and need regardless of what time of year it is. For example, there's no special time for buying pet toys. People might need to buy toys for their pets at any time. These products are also called evergreen or steady products.

Can my dropshipping niche product make a high profit?

The price you set on your dropshipping platform minus the supplier's price is the profit you make out of selling a product; however, some products require higher shipping fees due to their large sizes and weights. So selling these types of products, furniture, for instance, isn't profitable for you. Plus, you will deal with products' damages during the shipping and unhappy customers.

Are other dropshippers selling my product niche?

The more unique your product niche is, the fewer competitors are out there to beat you! As a beginner, try to find a niche that is not easily found in other online stores. Otherwise, competing with other dropshippers with long-lasting reputations will take all of your energy and motivation.

Answering these questions helps you find out whether your niche product is demanded, evergreen, profitable and unique. These are all the characteristics that a winning dropshipping niche product has!

How can I find the best dropshipping niche?

So far, you realized why having a niche is crucial for your business and got familiar with the characteristic of the best dropshipping product niche. Now, it's time to use tools and platforms to get niche ideas and see if they will be best sellers in 2022.

What tools should I use?

Google Trends: it demonstrates the search volume of each keyword at different times. It is perfect for figuring out if a niche product is demanded constantly or occasionally.

Facebook Audience Insights: as the most popular social media with more than 2 billion members worldwide, Facebook can be a great source to check a product's demand and popularity. Facebook Audience Insights is a tool that displays the data of a certain audience. For example, if you search the keyword "guitar," you'll see how many people are interested in this topic and their genders, ages, educational levels, and relationship status.

What platforms should I look for?

Amazon: Amazon is one of the biggest online stores globally, showing you which product categories are highly demanded and have a massive sales rate. Just check the categories and choose your favorite product.

AliExpress: there are lots of categories on AliExpress that each has several subcategories, including various products. It's best to get product niche ideas and see what people look for on the internet.

Instagram: Many online shoppers are selling their products using their Instagram accounts. Based on stats on hootsuite.com, 44% of people use Instagram to shop weekly, and 50% of them use Instagram to discover new brands. That is why you should use Instagram hashtags to find out how much people like spending their money on a product.

What are the best dropshipping niche products?

There are certain product categories of which products are available in online stores and have high selling rates. These categories are:

  • Beauty products
  • Phone accessories
  • Clothing and fashion items
  • Lifestyle products
  • Kitchenware
  • Pet products
  • Babycare products
  • Home decor

As statics show, people tend to buy products in the categories mentioned above online. Read the blog about the best dropshipping products to find out more about which product to pick and which one to avoid selling in 2022.  

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Do you need a niche for dropshipping?

Yes! Having a niche in your dropshipping business is one of the most important factors to succeed. Having control over the market, knowing your audience, and making a high profit out of your sales are the advantages of having a niche product.

Are branded products better for dropshipping?

It is best to sell your branded products when you want to have loyal customers and make your dropshipping business well-known. So that it’ll lead to more potential buyers and higher revenue.

What niche is most profitable?

Technology products | Making money online | Clothing and fashion | Health and fitness | Skincare and Cosmetics

What are evergreen niche products?

Furniture | Home decor | Clothing | Food and recipes | Outdoor products

Raena Mazahernasab
Written by Raena Mazahernasab
Published at: March 14, 2022 April 13, 2022

More insight about How to Find a Dropshipping Niche Product in 2022

More insight about How to Find a Dropshipping Niche Product in 2022