A Practical Method for Progressive Bloggers: How to Write a Blog Post?
Writing SEO-based blog posts is like a game. The goal of this game is to answer people's questions. Whoever answers better than the other wins this competition. In this game, google is the referee that tells who responded to questions better than others.
Phase 1: Target your Focus Keyword (not writer job)
A Focus Keyword is the reference point of particular content SEO activities. For optimizing a blog post to get a better rank, you have to determine keywords for the blog post. In other words, SEO optimization of content, define around a keyword or specific range of keywords.
Who has to specify the focus keyword?
Content managers or SEO specialists specify focus keywords for their content in a pro team. So there is no need to worry about determining the focus keyword if you are a writer in your team.
A Blog post aspects
A blog post has four aspects that a writer has to consider:
Let's dive into their definitions.
1. Technical aspect
I want to write a blog post whose focus keyword is "App Store optimization guide." For this blog post, the technical aspect is everything that explains the procedure of optimizing an app to get more attention and install in the App Store.
The technical part of a blog post is like the nutrition of the food that you are serving to your customer. Preparing healthy and delicious food needs fresh and high-quality raw material, and preparing good raw material needs spending time. With inferior raw material, you cant cook proper food.
The technical part covers the idea, knowledge, or approach that a blog post conveys to the audience.
Consider search intent serious. Writing something that answers a different question from the desired one is USELESS. One of the essential primary steps in writing a blog post is to find the focus keyword's search intent and then do every step based on that. Neglecting the focus keyword's search intent is a common mistake between bloggers.
2. Wording aspect
It is not what you say but how you say. This quote demonstrates how important this part is. Its mastery level of blogging. how you are telling something to your audience is as important as what you are telling to them. The wording aspect of content is like the taste of food. How much that your food is healthy and full of Callery and nutrition, it has to be tasty to catch your customer.
The wording part of a blog post can have five aspects:
- Structure (modules)
- Call to Action
3. SEO aspect
When you are writing content, you have to consider that you are writing for your audience, but at the same time, you are trying to persuade google (and other search engines) that you satisfy your audience's needs. It's how you get a better rank in google. As a writer, if you follow the procedure that I describe here, there will be no need to worry about the extra optimization. Keep in mind that the SEO aspect of a blog post is like how you design a table and serve the food for your customer (search engine).
SEO optimization is more important for new blogs. Because powerful blogs and brands have their own promoting channels. But a new blog needs audiences in the first step; SEO optimization helps get your early audiences.
Pictures are worth a thousand words! Yes, it's true. So don't hesitate to enrich your words with images, videos, and infographics. Multimedia is like an appetizer and dessert at the same time that can enhance your audience experience and help the message be easy to get.
Phase 2: Start the Research (writer job)
In the ideal world, a content writer has to be dominant on the subject. But in the real world, most bloggers are not specialists in the topics they write. Most of the time, the research step is the bloggers Achilles ankle. So, what is the solution?
The solution is that bloggers consider their efforts like research that, in the end, have to be reported as a blog post.
Please read the previous sentence again. It's a recommended mindset for a successful blogger.
in this case, my content's focus keyword is "App Store optimization guide." It's a subject that I have no idea about it. Should I be afraid of that? No way. I imagine a situation like below that can help me to the end:
Recently my friend developed an ios app, and he asked me if I would help him get more attention and installation at the App Store. I told him that I had no idea how he could optimize his app at App Store, but I made sure that I would research this subject and send the outcomes to him as an article.
With this mindset, you wouldn't be a typist! You become a problem solver.
In the research phase, you have to focus on the technical aspect of your blog post (report). If you believe that you are a problem solver, how should you do your research phase?
How to do research phase for writing a blog post
This post is not a knowledge base article anymore. You should do all the steps from now.
1. Google the focus keyword. It's better to use incognito (for Google Chrome) or private window (in Mozilla Firefox) to avoid affecting your search history into the results.
2. Skim the first page fast and then scroll up to the first result. Hunt your first question. Note this question in your notebook (Google Docs).
*** RESEARCH PHASE IS THE KEY, AND TAKING NOTES IS THE KEY TO YOUR RESEARCH PHASE!
In this step, note all the Noble Phrases (words and phrases directly come from people search or how google represents them: Google Suggestion, Google Related Search, and People Also Ask). Besides that, take note of competitors' title tags, FAQs, and even their heading and question. Don't forget; you don't need to reinvent the wheel. You need to make it better.
After this, You have to read some of the results. Don't forget that we assumed the worst scenario and have no idea about the subject. So you have to read some articles to become familiar with the subject and learn the technical aspect of the question (in this case: how to optimize an app in the App Store).
It's clear that your resources (time) are limited, and you cant read all the articles and watch all videos about the subject. So it's essential to trust your instinct and experiences to collect more trustful websites. While reading an article, you have to continue note-taking until your time is up and you feel that it's enough.
But it's not clear! When do I have to stop the research phase and go to the next step?
It's a little arguable. Generally, I strongly suggest spending 40 to 60 percent of your resources (the time you assign to writing a blog post from scratch to the end) on the research phase. Personally, I spend 40 percent of my time on the research phase. Then I spend 20 percent of the time in the writing step for the unexpected research.
Note: Note-taking should involve every important and key phrase that you find in your research step and even come to your mind as an idea. Don't hesitate to add something you have no idea about its relevance. You have time to filter your note again.
3. when you are done with your research phase, it's time to start wording. I assume that it's straightforward for most bloggers. So I try to talk about tips that are more tricky and mostly forgot to be considered.
Let's define a blog post nature again. A blog post consists of the main question and the main answer to the topic, and some subquestions and sub answers related to the topic.
In all steps, you have to keep in mind that your job is to find and then write the best understandable and practical answer for someone else. So don't be too pushy on yourself and start to note what you distinguished from your research. Use the point below to do the job perfectly:
Notice that your audiences are not dominant in your subject. It's your job to categorize your article and give it an understandable structure. It's better to write your article modular. Every module has to look independent from the others. Then try to sort them in service of your story and make connections and cohesion between modules.
Phase 3: Start your story
When you are done with the research phase and feel that you took enough notes, expand your ideas and notes with words. Since you read enough about the technical challenges of your subject, you can extend your sentences in order to make your ideas clear.
Phase 4: Shape your blog post
In the last phase, you need to edit your article based on the mentioned aspects. Besides Them, you can use Grammarly for the editorial check. I mention some points for this phase:
Knowledge is more convenient to be learned as a story. So feel free to use storytelling techniques.
Words have hidden power. Like a witch that evokes devils from a soul, activate words' power with copywriting techniques. Related Post: Copywriting Killer Tips for Beginners
In the end, it's necessary to suggest an action. Everyone wants to know what they have to do next. It's called Call To Action or CTA. After engaging your audience with your blog, we need to lead our visitors to do something with our wishes. From the marketing point of view, CTAs are elements that can transform readers into customers.