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How to Build the Best Landing Page for My Online Shop from Scratch With No-Code Tools in 2023?

Anis Kalantari
Written by Anis Kalantari
Posted on January 04, 2023
Are you concerned about attracting users to your website? Do you likeโ€ฆ

Are you concerned about attracting users to your website? Do you like to encourage people to stay on your website? Are you looking for practical strategies to boost your online sales? If so, you need to work on your landing page. Build your landing page with a stunning structure.

You can control your business with built-in marketing practices on your landing page. This page is one of the most significant web pages. It is through the landing page that you offer incentives to your visitors. Thus, you can convert them easily into your constant clients.

You can control your business with built-in marketing practices on your landing page. This page is one of the most significant web pages. It is through the landing page that you offer incentives to your visitors. Thus, you can convert them easily into your constant clients.

A landing page: Definition

A landing page is a free-standing and isolated page that serves marketing purposes. Generally speaking, the users land on this page in order to be led to the specified action. This action can be filling a form, making contact, or buying something.

Landing pages fit best for advertising campaigns. By designing fascinating CTAs (Call to Actions) on your landing page, you can enhance the conversion rate and attract prospects by generating leads. Well-known as a campaign-specific page, this lead capture page is highly focused.

Ecommerce marketers and Saas marketers (Software-as-a-service) make use of landing pages. They can increase their sales, engagement, and subscription. They are great for building brand awareness.

> What is the Difference Between a Home (Main) Page and a Landing Page

Key features of a landing page

As mentioned above, a landing page is only one page. Thus, you should not make it crowded with too much unnecessary information. You should use very simple and succinct words. It is a super-focused page. You have to include CTA buttons like โ€˜Book Now,โ€™ โ€˜Free sign-in,โ€™ or โ€˜Free Trial.โ€™

If you have other social media channels, you can integrate them all with the landing page. Moreover, you may like to create several landing pages. You can do it but each of them must focus on one subject.

The design and content of the landing page are very important. The layout and design must be very encouraging. I suggest you write eye-catching headlines and sub-headlines. Also, you should utilize high-quality images. You can upload your YouTube videos if you like. 

How a good landing page can help your marketing purposes?

A good landing page is a great help because it generates leads for email marketing campaigns. In other words, you can reinforce your sporadic ad campaigns. It enables you to improve your marketing opportunities and gain many new customers. Thus, you boost your CRM tools more conveniently. You will have a clear list of your previous customers and you will update your customer list also.

On your landing page, you can invite people for webinar registration. Also, it is a good place to work on the validation of your new product or service. You can provide chances like โ€˜ Free trial sign-ups or โ€˜News magazine subscriptionโ€™ for your potential clients too. These strategies will increase your conversion rate.

7 Tips for Designing a High-Converting Landing Page for Your Online Shop

High-converting landing pages for e-commerce websites have several key characteristics in common. They are typically simple and uncluttered, with a clear and compelling headline and subheadings that communicate the value of the product or service being offered. They also include high-quality images and social proof to help build trust and credibility with visitors. In addition, high-converting landing pages are optimized for mobile devices and have clear and prominent calls to action that make it easy for visitors to take the desired action (such as making a purchase). Finally, high-converting landing pages are continuously tested and optimized to ensure that they are as effective as possible at converting visitors into customers.

  1. Keep it simple: A cluttered or confusing layout can distract from the main purpose of the landing page, which is to encourage visitors to take a specific action (such as making a purchase). Keep the design clean and straightforward, and only include elements that are necessary for achieving your conversion goal.

  2. Use compelling headlines and subheadings: The headline and subheadings should clearly and concisely communicate the value of your product or service, and why visitors should take action. Use strong action verbs and avoid vague or buzzword-laden language.

  3. Include social proof: Social proof, such as customer reviews and ratings, can help build trust and credibility with visitors. Consider adding customer testimonials or ratings to your landing page to show that others have had a positive experience with your product or service.

  4. Use high-quality images: Include clear and professional-looking product images to help visitors visualize the product and its benefits. Consider using lifestyle images that show the product in use or being enjoyed by real people.

  5. Optimize for mobile: With more and more people using their smartphones to shop online, it's important to ensure that your landing page is mobile-friendly. This means using a responsive design that adjusts to different screen sizes and making sure buttons and other elements are easy to tap on a small screen.

  6. Use clear and prominent calls to action: Make it easy for visitors to take the desired action by using clear and prominent calls to action (such as "Buy Now" or "Add to Cart"). Use buttons or other visual elements to draw attention to the call to action, and consider using contrasting colors to make it stand out.

  7. Test and optimize: Don't assume that your landing page is perfect on the first try. Use tools like A/B testing to try out different versions of your page and see which ones perform best. Continuously test and optimize your landing page to ensure that it's as effective as possible at converting visitors into customers.

10 Steps to create a professional landing page

Step 1: Assign a singular objective.

Step 2: Look for customizable templates and layouts.

Step 3: Write a clear, value-laden, and concise headline.

Step 4: Produce more high-quality visual content.

Step 5: Create CTA buttons.

Step 6: Work well on your branding aspects (logo, color, design, font).

Step 7: Use built-in SEO options.

Step 8: Integrate with social media channels.

Step 9: Employ a tracking system with Google Analytics.

Step 10: Publish your landing page.

Wix vs. Selldone landing page builder software: Which one is worth your while?

Both Wix and Selldone are impressive software if you use them for creating your landing page. I recommend Selldone over Wix for its more updated facilities.

Selldone - Best for ecommerce, landing page builder software is all-comprehensive and simple to use. Selldone seems more powerful and affordable. I recommend it for businesses of any size (whether small or large). It is ideal for those hard-to-please people. You can build your landing page quicker with Selldone.

Wix - Best for personal, landing page builder software is cost-effective. It is useful for specific online businesses. As a marketer, you are limited to some options for developing your landing page if you are using Wix software.

Optimization of the landing page

LPO or Landing Page Optimization boosts your website conversion rate. The optimization process refers to the strategies and practices by which you improve usersโ€™ engagement. It helps you to identify your potential clients and track their behavior online.

In this way, you can create a visual data report for more effective CTAs. Also, you need to optimize your landing page for SEO. It is recommended that keep the A/B testing for further analysis. Optimizing a landing page is significant because it strengthens your lead generation.

Dimensions of a landing page (vs. other web pages)

  • Illustrative images
  • Absorbing CTA
  • SEO friendly
  • Automated welcome emails
  • No shopping cart automation
  • Follow-up automation
  • Write your contact info
  • Retargeting ads
  • Peer opinions and recommendation
  • Engaging content
  • Create a survey form
  • Gather your usersโ€™ contact info

Illustrative images - Maximizing the Impact of Illustrative Images on Your Landing Page

Illustrative images are a powerful tool for creating a high-converting landing page. These images, also known as lifestyle images, show the product in use or being enjoyed by real people, and can help visitors visualize the product and its benefits.

There are a few key considerations to keep in mind when using illustrative images on your landing page:

  1. Use high-quality images: Poorly lit or blurry images can distract from the main message of the landing page and harm your credibility. Make sure to use clear and professional-looking images that showcase the product in the best possible light.

  2. Focus on the product: The product should be the main focus of the image, with any background elements kept to a minimum. This helps visitors see the product clearly and better understand its features and benefits.

  3. Use a variety of images: Different visitors may respond to different types of images, so it can be helpful to use a variety of images on your landing page. This could include images of the product being used in different settings, or images of different people enjoying the product.

  4. Consider the context: The context in which the product is shown can affect how visitors perceive it. For example, if you're selling a luxury product, you might want to use images that show the product being used in an elegant or upscale setting. On the other hand, if you're selling a practical product, images that show the product being used in a practical, everyday setting might be more effective.

  5. Use images throughout the page: Illustrative images can be used throughout the landing page, not just on the main product image. Consider using images to illustrate key points or benefits in the copy, or to break up long blocks of text.

Absorbing CTA - Designing an Absorbing Call to Action for Your Landing Page: Tips and Best Practices

An "absorbing CTA" is a type of call to action (CTA) that is designed to capture the attention and interest of visitors to a landing page. This type of CTA is typically highly visible and prominently displayed, and it uses language and design elements that encourage visitors to take a specific action (such as making a purchase or signing up for a newsletter).

There are several key factors to consider when designing an absorbing CTA for a landing page:

  1. Location: The CTA should be placed in a prominent location on the page, such as above the fold or near the top of the page. This makes it more likely to be seen and clicked on by visitors.

  2. Design: The CTA should be visually appealing and stand out from the rest of the page. Consider using a contrasting color or other design element to make it more noticeable.

  3. Language: Use strong, action-oriented language that clearly communicates the value of the product or service being offered and encourages visitors to take action. Avoid using vague or buzzword-laden language.

  4. Size: The CTA should be large enough to be easily seen and clicked on, but not so large that it becomes obtrusive or overwhelming.

  5. Placement: The CTA should be placed near relevant content or imagery to help create a cohesive and compelling message.

By following these guidelines, you can design an absorbing CTA that effectively captures the attention of visitors and encourages them to take the desired action on your landing page.

SEO friendly - Creating an SEO-Friendly Landing Page: A Step-by-Step Guide

"SEO friendly" is a term used to describe a website or landing page that is optimized for search engines like Google. A landing page that is SEO friendly is more likely to rank well in search engine results, which can drive more organic traffic to the page and potentially increase conversions.

Here are some tips for creating an SEO-friendly landing page:

  1. Use relevant and targeted keywords: Research and choose keywords that are relevant to your product or service, and use them strategically throughout the page (including in the headline, subheadings, and body copy).

  2. Create unique and valuable content: Google favors pages with high-quality, unique content that provides value to users. Make sure your landing page has original, well-written content that addresses the needs and interests of your target audience.

  3. Use header tags and subheadings: Use header tags (such as H1 and H2) and subheadings to break up the content of your page and make it easier for users and search engines to scan and understand.

  4. Use alt tags for images: When you include images on your landing page, use alt tags to describe the image and include relevant keywords. This helps search engines understand the content of the image and can improve the page's ranking in image search results.

  5. Use internal and external links: Linking to other pages on your website (internal links) and to reputable, relevant websites (external links) can help improve the credibility and authority of your page.

  6. Use a clear and intuitive URL structure: Use descriptive and keyword-rich URLs for your landing pages, and avoid using overly long or complex URLs.

By following these tips, you can help ensure that your landing page is SEO friendly and more likely to rank well in search engine results.

A responsive landing page

A responsive landing page refers to its compatibility with any devices such as cellphones, desktops, iPad, and the rest. It is important to make a mobile responsive landing page because many users prefer their mobile devices to search.

Actually, to make your landing page mobile responsive, youโ€™d better add HTML, CSS, and JavaScript. Also, the UX is different on desktop and mobile. Thatโ€™s because the design and layout of a landing page are salient factors in the landing pages. By the way, if you donโ€™t make a mobile responsive landing page, you will incur a loss for your marketing purposes.

Conclusion

Having effective landing pages is very important. So, try to build creative and eye-catching landing pages. Think of some significant factors such as simplicity, great images, infographics, clear headlines, and practical CTAs. You must have an effective landing page; consequently, it will generate leads. So, donโ€™t forget to deliver your brand value to reach your business goals on this path!

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How do I create a landing page?

It is easy to create your landing page. You can use free landing page builder platforms such as Selldone Landing Page Builder. Choose your templates and a domain name (itโ€™s optional). Produce unique content and use striking images. Then work on your CTAs and publish them at the end.

What is the purpose of landing pages?

Generally landing pages are a good place for conversion. Something CTAs like sign up, free trial, book now, webinar registration, etc. take place on landing pages. It is a single page of your website with a specific purpose.

How can I create a landing page for my startup for free?

You can benefit from free landing page builders. They are services where you can create your personalized landing pages with no need to code. Selldone has the easiest free landing builder services.

What is the easiest landing page builder?

Some of the famous and easiest landing page builders include WordPress, Selldone, Leadpages, Hubspot, etc.

Can I create a landing page with Mailchimp?

Mailchimp is an easy-to-use tool. You should click on the Landing page button. Select a name for it and select your audience. After that choose your templates and add a URL. Finally, you can publish it.

Can you have a landing page without a website?

The answer is YES! You can create a landing page that stands independently from your website.

What are the key characteristics of a high-converting landing page for e-commerce?

High-converting landing pages for e-commerce typically have the following characteristics:

  • Simple and uncluttered design
  • Clear and compelling headlines and subheadings
  • High-quality images
  • Social proof, such as customer reviews and ratings
  • Optimization for mobile devices
  • Clear and prominent calls to action

How can I make sure my e-commerce landing page is optimized for mobile?

To ensure that your e-commerce landing page is optimized for mobile, consider the following:

  • Use a responsive design that adjusts to different screen sizes
  • Make sure buttons and other interactive elements are easy to tap on a small screen
  • Avoid using tiny text or elements that are too close together
  • Consider using a mobile-specific design that takes into account the unique needs and preferences of mobile users

How can I use A/B testing to improve the conversion rate of my e-commerce landing page?

A/B testing involves creating two or more versions of your landing page and testing them to see which one performs better. To use A/B testing to improve the conversion rate of your e-commerce landing page, consider the following:

  • Decide on a specific goal, such as increasing the number of purchases or sign-ups
  • Create a control version of your landing page and one or more variations
  • Use a tool like Google Optimize to send traffic to each version of the page and track the results
  • Analyze the data and determine which version of the page performed best
  • Make changes based on the results of the test and continue testing and optimizing over time

Anis Kalantari
Written by Anis Kalantari
Published at: January 22, 2022 January 04, 2023

More insight about How to Build the Best Landing Page for My Online Shop from Scratch With No-Code Tools in 2023?

More insight about How to Build the Best Landing Page for My Online Shop from Scratch With No-Code Tools in 2023?