10 Actionable Content Marketing Tips and Ideas for Small Businesses
Do you know that you can increase your sales growth for your small business through content marketing? As one of the most cost-effective strategies, content marketing generates many more leads and promotes your business.
Don't feel worried! Content marketing works out very well, even for small businesses. If you do it professionally, it increases your visibility. You will get more competitive in the market when you implement correct practices of producing absorbing content.
Now, in what ways does actionable content marketing bring you lots of profit?
Today, in this blog post, I like to delineate ten practicable content marketing tips that help gain your small business's benefits.
1. Focus on eye-catching topics.
Choose value-laden and trendy topics. The hotter the subjects, the more eye-catching they will be. Revolve around the topics that enable you to raise problems. Then, you can bring the examples and solutions in the blog post.
It is essential to produce your business-related content. Whatever your (even small) business is, pick topics relevant to your professional field of work. More importantly, you can narrow down the topics you are going to start writing about. Too general topics are just something like beating around the bushes.
2. Integrate with SEO.
If you use SEO tools, you will make more opportunities to be seen and sensed. Optimizing your content increases your online exposure. As a result, your website has more traffic, and many more users rush into your web pages.
SEO is a great help. You will be on the top search results with SEO tools. Promisingly, you outdo your competitors. In other words, SEO contributes to your brand trust, which ushers your brand loyalty.
To put it in a nutshell, SEO boosts your small business for gaining new clients.
3. Produce different types of content for your marketing purposes.
Content marketing is not just ended in blog posts that you publish sporadically. You can create them in other forms, including e-books, podcasts, teasers videos, brochures, e-mail newsletters, and the rest.
Don't forget to produce different types of content to represent your marketing purposes. You can create them based on your current requirements.
A variety of content types would seem attractive to your users!
4. Repurpose your previous content.
Revitalize the previous content by editing, omitting, and adding several segments. Repurposing aims to add more value to your blogs. In this way, you will absorb a new audience.
Repurposing your previous content is similar to recycling. You will reuse the content but in other forms. You can also change a blog into a video or a video into a podcast.
Always check your website's analytics. This gives you good hints if you need any content repurposing or not.
5. Have an editorial calendar.
It is a good idea to have an editorial calendar to set a determined schedule for content publications. Keep in mind that selecting a publishing date is very helpful. Your subscribers know the time of your content release. Furthermore, you assign a deadline for your content uploading.
6. Do widespread keyword research.
Keywords refer to those powerful words that act as pillars in construction. They can use a single word or a phrase. In a broad sense, keywords are the words people try to search for their needs through search engines.
Search as many keywords as you can before writing your content. Use them in your content; however, take care not to suffocate your text with hackneyed keywords.
7. Engage your audience with CTAs.
CTAs are actionable Call-to-Actions. They are short phrases that induce your visitors to be engaged with your sales. They are written as hopeful commands to your potential customers. Terms like 'Book Now' or 'Make a Phone Call for Free Consultation' are commonly used CTAs.
8. Build landing page/s for your website.
If you run a small business or are a startup, do not miss the importance of a landing page. You can either build several landing pages, each with a specific purpose.
Landing pages are:
- An excellent destination for raising awareness.
- Customer engagement.
- Absorbing new clients.
- Driving traffic to your website.
9. Share the experience of your happy customers on your website.
Build credibility for your brand by telling the successful experience of your happy customers. Showcase these testimonials on your website. This will highly represent your website as the most authenticated one. More important, many new clients can trust you quickly and finalize their orders.
10. Use narrative techniques.
Successful content marketers use narrative techniques in their blogs. Narrative techniques include personification, imagery, simile, metaphors, and the rest.
When you use narrative techniques, you embellish your content. As a result, they look more dramatic, engaging, and attention-grabber.
All in all, the major aim of content marketing is to turn your visitors into your (potential) customers. Then, turn them into your long-term fans. Content marketing is a great approach to grow your business even the small one.
What is a publishing schedule?
A publishing schedule acts as an editorial calendar. Many bloggers, publishers, and content producers use it. You set publish date for your future uploading of new content.
What is a CTA button?
CTA or Call-to-Action button is encouraging command that sellers use in their e-commerce websites. They are generally used on landing pages.
Why is content marketing good for small businesses?
Content marketing is the best strategy for small businesses. That’s because your users can get to know you better. More importantly, it delivers your company a higher ROI. Content marketing is very cost-effective for small business owners. It also helps you to build trust among your customers.
What are the 5 Winning types of content marketing to grow your business?
There are very various types of content marketing. The five important ones include blogs, infographics, videos, podcasts, and webinars.