“Finally in Control”: How Tim Built Print In The Bag’s Next Chapter with Selldone

In this customer story, we follow Tim of Print In The Bag in Dorset as he builds and launches his own online shop with Selldone. Based on his conversations with our team, the article explores the challenges he faced, how AI and MCP tooling helped him move forward, and what taking control of his website meant to him.

On 28 September 2026, Tim sent the Selldone team a message he had been looking forward to for years: his new shop was live. He described the work that had gone into it, the excitement of reaching launch day, and the feeling that mattered most to him—being “”

Tim runs Print In The Bag from Winfrith Newburgh, a village near Dorchester in Dorset. He started the business in 2008, but his experience in printing goes back much further. At 19, he entered the trade through a Youth Training Scheme. More than 30 years later, he has worked through the industry’s transition from film and scissors to Macs and PDF workflows.

Tim brought decades of practical knowledge to his online shop: how print is produced, how jobs are fulfilled, and how customers are served. He describes the business in six words: “”

Print In The Bag’s online range spans business cards, flyers and stationery as well as signage and banners. Behind those products is a combination of Tim’s own production equipment and trade suppliers. Creating an online shop meant bringing that practical business into a customer-facing digital experience.

Much of Print In The Bag’s business has come through recommendations and existing customer relationships. Tim wanted to add a stronger online channel to that established foundation. A proper online shop had been on his mind for years.

He had tried several approaches. In the background he shared for this story, he described one earlier freelancer-built website that had meant a great deal to him but had generated no sales. The experience left him still looking for a way to build the shop he wanted.

Tim already held a Selldone licence, bought through AppSumo, but it had remained unused. He was enthusiastic about the possibilities and had ideas for what he could build. Getting those ideas into a working shop was the next challenge.

In June 2026, he was beginning to explore Claude and discussing his plans with Selldone co-founder Alireza Shirdel. Tim was also thinking beyond the storefront. His business combined its own digital production equipment with trade suppliers whose APIs could provide pricing and receive orders.

At that stage, he was testing how supplier API information could be brought into Selldone. He reported encouraging early results while making clear that the work was still experimental. This was a printer applying his knowledge of production and fulfilment to the online business he wanted to run.

When Tim later described what changed for him, he pointed directly to the arrival of the AI and MCP tooling: “”. He also upgraded his Selldone plan to support the team.

MCP, the Model Context Protocol, provides a way for AI assistants to use connected tools. For Tim, the significance was practical. He credits the combination of with making it possible to take a more active role in building his own shop.

The expertise he had accumulated in print could now inform the experience he was creating online. He could pursue the business ideas he had been discussing with the team and work towards a launch he could make his own.

The build took work. Tim said so himself when he announced that the site was live. His story includes learning new tools, exploring integrations and continuing to develop the shop. The milestone was reaching a point where he could put that work in front of customers.

at printinthebag.co.uk. Tim’s message to the team combined pride in the launch with an immediate focus on the next challenge: attracting relevant traffic.

Launch gave him a working online presence and a greater sense of control. Building an audience and turning visits into business were the next stages he wanted to work on.

When he shared his background in October, his enthusiasm was still clear: “” He was already thinking about where the experience might lead. In the longer term, he would like to help other print businesses build their own online shops too.

His progress gives that ambition a practical starting point. He has experienced the frustrations of earlier attempts, worked with new AI tools, and brought his own shop to launch. Helping other printers remains a future ambition, shaped by the work he is doing on his own business today.

For Selldone, Tim’s experience makes the value of connected commerce tools tangible. A business owner with deep knowledge of his industry found a way to take more control of its digital expression. His trade experience remained central to the project; the tools helped him put it to work online.

As a co-founder, Alireza sees a meaningful milestone in that change. Innovation earns its place in a business when it helps someone do something useful with the knowledge and resources they already have. In Tim’s case, that meant moving an idea he had carried for years into a shop he could finally launch.

Print In The Bag’s next chapter is still being written. Tim is working on traffic, continuing to develop the business, and considering how his experience might help other printers. The confidence in his launch-day message is a fitting place to begin that chapter: he finally felt in control.

Visit Print In The Bag: printinthebag.co.uk