How to Monitor Your Ecommerce Performance with Cloudflare-Zaraz (And Why We Use Server-Side Analytics)

When it comes to tracking user behavior, collecting data, and integrating third-party services like Facebook Pixel, Google Ads, or analytics tools, most eCommerce businesses go the classic route: drop a bunch of scripts into the page. Sounds easy, right? But here’s the catch—modern browsers are now playing tough. They block trackers, delay load times, and mess up your data. That’s where Zaraz comes in.

At Selldone, we don’t just recommend Zaraz—we actually use it ourselves. Let us tell you why.

Why You Should Consider Zaraz for Your Store

Zaraz, powered by Cloudflare, is a server-side tag manager that changes the game. Instead of running dozens of scripts on your visitors’ browsers, it runs them from your server edge—faster, safer, and more reliable.

✅ Pros of Using Zaraz

• No performance hit: Say goodbye to bloated pages. Zaraz doesn’t slow down your site.
• No data loss: Most ad blockers and privacy tools block Pixel and other tracking tags. Zaraz bypasses these with server-side requests.
• One setup for everything: Manage all your tracking tools from one clean dashboard.
• Secure and compliant: Built with privacy and performance in mind—hello GDPR!
• Works even when JS is blocked: You get accurate data even in low-script environments.
• Perfect for advanced analytics: Want more precise attribution across platforms? Zaraz nails it.

🚫 The Problem with Direct Tag Injection

We get it. Injecting code into the page feels like a shortcut. Just go to your Selldone Shop > Settings > Theme > Custom Code, and paste your tag into the 'head' or 'body'. Done, right?

Well… not quite. Here's why that method has its downsides:

• ❌ It gets blocked—by browsers, ad blockers, and privacy plugins.
• ❌ It slows down your site.
• ❌ You can’t manage or update tags without going into the code every time.
• ❌ It doesn’t offer server-side tracking.

That’s why we recommend something better.

How to Set Up Zaraz in Cloudflare

If your site is already using Cloudflare (and most fast websites do), Zaraz is right there waiting for you.

Step 1: Open the Tag Setup

Login to your Cloudflare dashboard, and in the sidebar go to:

Tag Management > Tag Setup > Select your domain (e.g., cubebistro.com).

Step 2: Add a New Tool

Click “Add Tool”.

You’ll see a visual panel of available integrations, including:

• Facebook Pixel
• Google Ads
• Floodlight
• Bing
• Amplitude
• Branch
• Custom HTML
• Custom Image
• And more...

Just click the one you want, enter the required details, and you're good to go.

Step 3: Set Triggers and Variables (Optional)

Need more control? You can define when and where your tags fire using Triggers and pass dynamic data through Variables.

Why Selldone Uses Zaraz

At Selldone, we’ve tested both client-side and server-side solutions—and Zaraz wins. Not just in speed and privacy, but also in data quality. With our advanced server-side analytics engine, we ensure that attribution from Facebook, Google, or any source is recorded properly. So when someone buys from your shop, you’ll know exactly where they came from.

Final Thoughts

If you're still injecting tracking tags directly into your site, now’s the time to upgrade. Zaraz doesn’t just patch the problem—it modernizes how your site handles tracking.

And if you’re using Selldone, rest assured—you’re already backed by some of the best server-side analytics in the game.

Ready to optimize? Head to your Cloudflare dashboard > Tag Management > Tag Setup, and start adding your tools.