Print-on-Demand Business Guide - The Best Selling POD Products in Australia

Raena Mazahernasab
Written by Raena Mazahernasab
Posted on October 09, 2023

Are you eager to start your own business in Australia, but not quite sure where to begin? Look no further! In this guide, we will walk you through the exciting world of Print-on-Demand (POD) businesses, focusing on the top-selling products in Australia.

Starting a POD business allows you to bring your creative ideas toโ€ฆ

Starting a POD business allows you to bring your creative ideas to life without the hassle of managing inventory or dealing with complex manufacturing processes. With POD, you can design and sell custom products that resonate with Australian customers. So, let's dive in and discover the possibilities that await in the world of print-on-demand!

What Is the POD Business Model, and How Does It Work?

Print-on-demand (POD) is an innovative and flexible business model that has gained significant popularity in recent years. It offers entrepreneurs a low-risk and cost-effective way to start their own businesses, especially in the e-commerce realm.

At its core, the POD business model is all about customization and personalization. It allows you to create and sell unique, one-of-a-kind products without needing large upfront investments or the complexities of traditional manufacturing and inventory management.

Here's how the POD model works:

  1. Product Selection: You begin by choosing the types of products you want to sell. These can range from apparel like t-shirts, hoodies, and hats to various accessories, home decor items, and even printed media like books and posters.

  2. Design and Customization: Next, you get to the creative part. You design or customize your chosen products with unique graphics, artwork, text, or other elements. This is where your creativity can truly shine.

  3. Integration with a POD Platform: After creating your designs, you partner with a POD platform or provider. These platforms, such as Printful, Printify, or Teespring, enable you to upload your designs and integrate them with their online stores.

  4. Product Listing and Online Store Setup: With your designs integrated, you can create product listings in your online store. This includes setting prices, product descriptions, and other relevant details. Many POD platforms also offer website builders to simplify this process.

  5. Customer Orders: When a customer places an order for one of your customized products, the POD provider takes care of the production. They print the design of the chosen product and handle the packaging.

  6. Shipping and Delivery: The POD platform also manages shipping and delivery. They ship the product directly to the customer's doorstep, often with your branding, making it appear as if it came from your store.

  7. Customer Support: Should any issues arise with an order, customer inquiries, or returns, the POD provider typically offers customer support to address these concerns.

How Can I Identify Profitable Niche Markets for My Australian POD Business?

Choosing the right niche market is a critical step in building a successful Print-on-Demand (POD) business in Australia. A well-chosen niche allows you to target a specific audience and create products that resonate with their interests and preferences.

Passion and Knowledge

Start by considering your own passions and interests. What are you genuinely enthusiastic about? Your knowledge and passion for a particular niche can be a valuable asset when it comes to creating unique and appealing designs. If you're knowledgeable about a subject, you'll better understand your target audience and their needs.

Market Research

Conduct thorough market research to identify trends and gaps in the Australian market. Here are some research methods to consider:

  • Google Trends: Use Google Trends to explore the popularity of different keywords and topics related to potential niches. This tool provides valuable insights into search trends over time.

  • Social Media: Analyze social media platforms like Instagram, Pinterest, and Facebook to see what types of content and products are trending. Pay attention to engagement and follower counts in specific niches.

  • Online Forums and Communities: Participate in or observe discussions on forums, subreddits, and online communities related to your interests. These platforms can reveal the pain points and desires of potential customers.

  • Competitor Analysis: Study other POD businesses, both in Australia and globally, that operate within your chosen niches. Analyze their product offerings, customer engagement, and branding strategies.

Keyword Research

Keyword research is crucial for understanding what potential customers are searching for online. Tools like Google Keyword Planner and SEMrush can help you identify relevant keywords and phrases. Look for keywords with a high search volume and moderate competition to target in your niche.

Consider Local Culture and Trends

As you're targeting the Australian market, it's essential to consider local culture, traditions, and trends. Products that resonate with Australian values, holidays, or events can be particularly appealing. Keep an eye on Australian-specific trends and incorporate them into your designs when relevant.

Validate Your Niche

Before fully committing to a niche, validate it by creating a few sample products and testing them with a small audience. This can be done through social media promotions or by setting up a small online store. Gather feedback and adjust your approach based on the response you receive.

Long-Term Viability

Consider the long-term viability of your chosen niche. Is it a fad, or does it have the potential for sustained growth? Sustainable niches can provide a stable income over time.

Which POD Platform Is the Best Fit for My Business in Australia?

Choosing the right Print-on-Demand (POD) platform is a crucial decision for your Australian-based POD business. The platform you select will directly impact the quality of your products, the ease of managing your store, and the overall success of your venture. In this section, we'll explore some of the top POD platforms that are well-suited for businesses in Australia.


  • High-quality printing on a wide range of products.

  • Easy integration with popular e-commerce platforms like Shopify, WooCommerce, and Etsy.

  • Warehouses in the United States and Europe for faster international shipping.

  • Extensive design and customization options.

  • Transparent pricing with no monthly fees.

Why Printful for Australia?

Printful is a popular choice for Australian businesses due to its quality, user-friendly interface, and global reach. Their multiple fulfillment centers ensure timely delivery to Australian customers. Integration with major e-commerce platforms simplifies store management.


  • This vast network of print providers allows you to choose the best one for your needs.

  • Integration with Shopify, WooCommerce, Etsy, and Selldone.

  • Product selection includes clothing, accessories, home decor, and more.

  • Competitive pricing with a free plan available.

  • Real-time shipping cost calculation.

Why Printify for Australia?

Printify offers a wide range of products and printing options, making it suitable for various niches. It's known for its competitive pricing and the flexibility to choose from multiple print providers, including some based in Australia.


  • A global marketplace for artists and designers.

  • A wide range of products, including apparel, home decor, stickers, and more.

  • Easy listing and promotion of your designs.

  • Built-in audience and customer base.

  • No upfront costs.

Why Redbubble for Australia?

Redbubble is a platform that caters to artists and designers, making it a great choice if you want to reach a broader audience with your creative designs. It's user-friendly and doesn't require you to set up your own online store.


  • High-quality printing on apparel, homeware, and promotional products.
  • Integration with popular e-commerce platforms.
  • No upfront costs or inventory requirements.
  • Quick turnaround times for Australian customers.

Why AOP+ for Australia?

AOP+ is an excellent choice if you prioritize local production and quicker delivery times for your Australian customers. It ensures that your products are produced and shipped locally.

When choosing a POD platform, consider factors such as product selection, quality, shipping options, pricing, and ease of integration. It's also a good idea to test a platform with a small selection of products before committing fully to ensure it aligns with your business goals.

Which Items Are the Best Sellers in the Australian POD Market?

When it comes to running a successful Print-on-Demand (POD) business in Australia, understanding the best-selling products is crucial. Knowing which items are in high demand can help you tailor your product offerings to meet the preferences of Australian customers. In this section, we'll explore some of the best-selling POD products in the Australian market.

T-Shirts and Hoodies

  • T-shirts and hoodies are wardrobe staples, making them a popular choice for customization.

  • Australians love casual, comfortable clothing suitable for various occasions and seasons.

  • Customized designs on apparel allow individuals to express their unique styles and interests.

Phone Cases and Tote Bags

  • Phone cases offer a way for people to protect their devices while showcasing their personal style.

  • Tote bags are versatile and eco-friendly, making them a trendy choice for shopping and daily use.

  • Both accessories provide a canvas for creative and eye-catching designs.

Posters and Canvas Prints

  • Australians enjoy decorating their homes with artwork and personalized decor.

  • Posters and canvas prints are a cost-effective way to add a touch of personality to living spaces.

  • Custom designs allow customers to display their favorite themes and memories.

Mugs and Drinkware

  • Australians have a coffee and tea culture, making mugs and drinkware a daily necessity.

  • Customized mugs make for excellent gifts and promotional items.

  • Unique designs on drinkware enhance the drinking experience.

Stickers and Magnets

  • Stickers and magnets offer an affordable way to personalize belongings and share interests.

  • They're popular among young people, students, and those who want to decorate laptops, notebooks, and refrigerators.

  • Custom designs on stickers and magnets are a form of self-expression.

Onesies and Bibs

  • Parents and gift-givers seek unique baby items for special occasions.

  • Customized onesies and bibs are adorable and practical gifts.

  • Personalized baby products allow for sentimental and creative designs.

Activewear and Gym Accessories

  • People in Australia value an active lifestyle and fitness, creating a demand for activewear.

  • Gym accessories like water bottles and yoga mats can be personalized for individual preferences.

  • Customized sports gear adds a personal touch to workouts and outdoor activities.

Pet Accessories and Apparel

  • Australians have a strong love for their pets, and customizing pet accessories is a growing trend.

  • Personalized pet products, such as pet bandanas and collars, allow owners to showcase their pets' personalities.

  • These items are popular for gifting to fellow pet lovers.

Greeting Cards and Decorations

  • People celebrate various holidays and special occasions throughout the year.

  • Customized greeting cards and decorations add a personal touch to festivities.

  • Unique designs cater to specific themes and events.

To succeed in the Australian POD market, consider catering to these popular product categories. However, remember that trends can change over time, so staying adaptable and up-to-date with customer preferences is essential. Conducting market research and periodically refreshing your product offerings can help you stay competitive and meet the evolving demands of Australian consumers.

What Marketing Strategies Should I Employ to Promote My Australian POD Business?

Promoting your Print-on-Demand (POD) business effectively is essential for attracting customers and generating sales. Here are the ways to promote your business:

  • Optimize Your Online Store: Create a visually appealing and mobile-friendly website.

  • Utilize Social Media: Engage your audience on platforms like Facebook, Instagram, and Pinterest.

  • Content Marketing: Produce blog posts, videos, and email newsletters to provide value and connect with customers.

  • SEO: Optimize your website for search engines with relevant keywords and quality content.

  • PPC Advertising: Consider pay-per-click advertising on platforms like Google Ads.

  • Email Marketing: Build an email list and send targeted promotions and updates.

  • Customer Reviews: Encourage positive reviews and testimonials.

  • Local Events: Participate in local markets and events to showcase your products.

  • Collaborate: Partner with other businesses or creators for cross-promotions.

How Can I Ensure Print Quality and Customer Satisfaction in My POD Business?

To ensure print quality and customer satisfaction in your POD business, partner with reputable printing providers, and order sample products to assess their quality. Consistent monitoring of the production process is also crucial, helping you to catch and rectify any issues promptly.

Moreover, you should maintain open and transparent communication with customers regarding production times and shipping. Also, offer a clear and fair return/refund policy in case of defects or errors. Always prioritize exceptional customer service by promptly addressing inquiries and resolving issues to leave a positive impression, fostering customer loyalty, and driving repeat business.

What Legal and Copyright Considerations Should I Consider for My POD Business?

For your POD business, it's crucial to respect copyright laws and intellectual property rights. Only use designs and images that you have the legal right to reproduce or have obtained the necessary licenses for. Avoid using copyrighted material without permission, and be cautious about trademarked logos and symbols.

Also, ensure your terms of service and policies are clear regarding copyright infringement, and be prepared to handle copyright-related issues promptly and responsibly. Consider consulting with legal counsel to navigate complex copyright issues if needed.

How Can Selldone Help Me Grow My POD Business in Australia?

Selldone is a business OS that integrates with Printify, significantly boosting the growth of your POD business. Selldone is also a user-friendly e-commerce platform that can effortlessly set up and manage your online store, streamline the ordering process, and expand your product offerings with Printify's extensive network of print providers.

Theintegration between Selldone and Printify allows you to focus on creating unique designs and marketing your products while leaving the printing and shipping logistics to trusted professionals. With Selldone and Printify working together, you can ensure a smooth customer experience, high-quality print-on-demand products, and efficient order fulfillment, all of which are essential factors for success in the Australian POD market.

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Do I need to have my own designs for print-on-demand products?

No, many print-on-demand services offer a marketplace of existing designs that you can use or customize. However, creating unique designs can help your products stand out.

What printing methods are commonly used in print-on-demand services?

Common printing methods include direct-to-garment (DTG) printing for apparel, sublimation for mugs and phone cases, and digital printing for posters.

What's the typical pricing structure for print-on-demand products?

Pricing can vary, but it usually includes the base cost of the product, printing costs, and your profit margin. You set the retail price.

Are there any limitations on the types of designs I can use for print-on-demand products?

Some platforms may have content guidelines, so be sure to review their policies. Generally, offensive or inappropriate content may not be allowed.

Raena Mazahernasab
Written by Raena Mazahernasab
Published at: October 09, 2023 October 09, 2023

More insight about Print-on-Demand Business Guide - The Best Selling POD Products in Australia

More insight about Print-on-Demand Business Guide - The Best Selling POD Products in Australia