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Craft Your Brand Narrative with Selldone's Email Customization โ€“ How to Customize Your Emails to Your Customers and Vendors?

 Pajuhaan
Written by Pajuhaan
Posted on July 07, 2023

The ecommerce space is increasingly competitive. To stand out, personalizing your interaction with customers is no longer a luxury, but a necessity. One powerful tool for adding a personal touch to your interactions is through email customization. With Selldone's newly introduced Email Customization Feature, you can not only change the look and feel of your emails but also add a dash of your brand personality.

In the world of online commerce, every interaction point matters. From welcomeโ€ฆ

In the world of online commerce, every interaction point matters. From welcome emails, order confirmations, shipping updates to vendor communications, each email is an opportunity to build relationships and increase brand loyalty. With Selldone, you're not just sending emails - you're sending extensions of your brand, your values, and your commitment to customers.

How to Access the Email Customization Feature

It's easy to access this powerful tool in Selldone. Simply navigate to your shop settings by clicking on Shop > Settings > Email tab. Once there, select the 'Templates' section and get ready to give your emails a fresh, personalized look.

 

The Customization Options at Your Fingertips

Selldone's email customization feature comes with a variety of options that are designed to make your emails engaging, personalized, and brand-specific.

1. Subject: Make your first impression count by crafting a compelling email subject that captures your reader's attention and encourages them to open the email.

2. Title: Give your email a relevant title in the content, acting as a teaser to the actual message.

3. Category: An optional small category will be displayed on top of the email title, providing a snapshot of the content within the email.

4. Message: The heart of your email, where you convey your main message. Make it succinct, engaging, and meaningful.

5. Show Shop Logo On Header: Amplify your brand presence by enabling your shop logo in the email's header. This makes your brand instantly recognizable.

6. Header Image: Get creative and make your emails visually appealing with a relevant header image.

7. Footer Image: This feature allows you to add a distinct footer image, making your emails look more professional.

8. Footer: The footer is a perfect place to add important links, contacts, or even a catchy phrase that encapsulates your brand.

9. Button Caption: A clear call-to-action button drives user engagement. Ensure your button caption is persuasive and direct.


In your email's subject, title, message, and footer, you have the optionโ€ฆ

In your email's subject, title, message, and footer, you have the option to include dynamic values for a more personalized touch. You can incorporate :shop_title, :shop_domain, :shop_mail, :shop_address, :shop_phone, and :updated_products_count to suit your communication needs.

Harness the power of email customization on Selldone today, and create an unforgettable shopping experience for your customers. Remember, every email you send is a conversation with your customer. Make it count.

Email Templates

Code

Title

Description

Icon

Parameters

Group

ShopCustomerJoin

Customer | Join Shop

This message welcomes a new buyer to the shop.

Celebration

-

Customer

ShopGiftCard

Customer | Receive Giftcard

This notification informs a user that they have received a gift card.

Card Giftcard

Gift Title, Gift Number, Gift CVV, Gift Currency, Gift Balance, Gift Note

Customer

OrderCheckout

Customer | Online Order Checkout

This notification is sent when a buyer confirms an order.

Shopping Bag

Order ID

Online Order

OrderPayment

Customer | Online Order Payment

This notification confirms the successful payment made by a customer.

Shopping Bag Add Payment

Order ID

Online Order

OrderPaymentAdmin

Admin | Online Order Notification

This message is sent to a seller to notify them of a confirmed order.

Notifications

Order ID

Online Order

PosCheckout

Customer | POS Order Checkout

This notification is sent to confirm a point of sale order for a buyer.

Point of Sale

Order ID

POS

PosPayment

Customer | POS Order Payment

This notification confirms a point of sale payment made by a buyer.

Point of Sale Add Payment

Order ID

POS

PosPaymentAdmin

Admin | POS Order Notification

This message notifies the seller of a purchase made at their point of sale.

Notifications

Order ID

POS

ShopContact

Customer | Inform Contact Form

This notification is sent when a contact form has been submitted.

Contact Support

-

Support

ShopVendorJoin

Vendor | Join Marketplace

This message welcomes a new vendor to the shop.

Business

-

Vendor

ShopVendorInvite

Vendor | Invite

This message is dispatched to invite a vendor to join your marketplace.

Celebration

-

Vendor

ShopVendorOrder

Vendor | Order

This message is sent to the vendor when an order is received in either Paid or Cash on Delivery (COD) status.

Shopping Bag

Order ID, Vendor Order ID

Vendor

ShopVendorProducts

Vendor | Products Update

Dispatched daily to update vendors on the status of their products.

Shelves

Updated Products Count

Vendor

Email Categories

Code

Title

Description

Group_Customer

๐Ÿ‘ค Customer

"Email notifications sent to customers regarding their account activities."

Group_Vendor

๐Ÿฌ Vendor

"Notification emails sent to vendors regarding registration and order updates."

Group_Online_Order

๐Ÿ›๏ธ Online Order

"Email notifications related to received online orders."

Group_POS

๐Ÿ“  POS

"Email notifications regarding received Point-of-Sale orders."

Group_Support

๐Ÿ‘‹ Support

"Emails dispatched in response to customer inquiries or support requests."

 

Vendor Order Email

Customer Order Payment Email

Customer Order Payment Email

Shop Admin Receive Order Email

Shop Admin Receive Order Email


Tips

1. Keep it Simple and Clear: Don't overload your message with information. Keep it short, concise, and to the point. Clearly state the purpose of your email right away so your reader knows why they are receiving it.

2. Use a Personal Tone: While maintaining professionalism, aim for a conversational tone in your emails. This makes your message more relatable and engaging to the reader. Don't be afraid to use "you" and "your" to directly address the reader.

3. Include a Call-to-Action (CTA): Every email should have a purpose, and most of the time, this involves a CTA. It could be "Shop Now", "Learn More", or "Confirm Your Order". Make sure your CTA is clear and prominently placed.

4. Use a Powerful Subject Line: Your subject line is the first thing your reader sees, so make it count. It should be compelling and give a hint of what the email contains to pique the reader's interest.

5. Use Images Strategically: Images can greatly enhance your email's appeal, but they need to be used wisely. Here are some tips:

  • Quality: Use high-quality images. Low-quality images can make your brand look unprofessional and cheap.
  • Relevance: Your images should be relevant to the content of your email. They should add value, not just serve as decoration.
  • Size: Keep your image file sizes as small as possible to ensure your email loads quickly on all devices.

6. Use Header and Footer Images to Enhance Branding: Consistent branding is key in email marketing. Use a consistent header image, possibly including your logo, in all your emails. A footer image can include contact information, social media links, or even a CTA.

7. Test Your Emails: Before you send out your emails, always test them first. Send the email to yourself or use a testing service. Check how it looks on different devices and email clients, and make sure all links and images are working correctly.

Remember, the goal of your email is to build a relationship with your readers, whether they are customers, vendors, or admin. The more effectively you communicate your message, the stronger that relationship will be.

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How can I customize the email templates on my Selldone shop?

You can customize your email templates by going to the 'Shop' section, then navigating to 'Settings' > 'Email' tab. Here, you'll find the 'Templates' option. Simply select this, and you can begin customizing your emails by clicking on "Customize Email Template".

Can I add dynamic values to my emails?

Yes, indeed! You can include dynamic values such as :shop_title, :shop_domain, :shop_mail, :shop_address, :shop_phone, and :updated_products_count in your email's subject, title, message, and footer. These allow you to tailor your communication specifically to your audience.

Can I include images in my emails?

Absolutely. Selldone allows you to include header and footer images in your emails. You can also enable the feature to show your shop logo in the email's header. Ensure that the images are of high quality and relevant to your email content.

What types of email templates can I customize on Selldone?

Selldone provides a variety of email templates to customize. These range from customer-specific emails like 'Customer | Join Shop', 'Customer | Receive Giftcard', and 'Customer | Online Order Checkout', to vendor-specific emails such as 'Vendor | Join Marketplace', and 'Vendor | Invite'. Other templates like 'Admin | Online Order Notification' and 'Admin | POS Order Notification' can also be customized according to your needs.

 Pajuhaan
Written by Pajuhaan
Published at: July 07, 2023 July 07, 2023

More insight about Craft Your Brand Narrative with Selldone's Email Customization โ€“ How to Customize Your Emails to Your Customers and Vendors?

More insight about Craft Your Brand Narrative with Selldone's Email Customization โ€“ How to Customize Your Emails to Your Customers and Vendors?