Have The Best Product Page With This Simple Design Hack - By Ecommerce Expert & Designer

Have you ever visited an online store of a brand you admire, only to feel lost while searching for the product that's just right for you? You're not alone. Many customers leave websites frustrated because they can't easily find what they need. But what if there was a simple way to enhance your customers' shopping experience and increase your sales at the same time?

In this article, I'll share a powerful yet straightforward tip that you can implement today to make it effortless for your customers to find the perfect product. This strategy is often overlooked, but it can significantly benefit your online store. Let's dive in!

The Problem: Confusing Product Navigation

Imagine you're an amateur kayaker ready to upgrade your gear. You visit a well-known kayak brand's website, excited to find the perfect kayak for your weekend adventures. But as you navigate through the site, you're met with product names like "Aqua Voyager 3000" or "River Runner X." Without clear descriptions or categorizations, you're left wondering which kayak suits your needs. Are they designed for calm lakes, whitewater rapids, or fishing excursions?

Impact of Improved E-commerce Navigation on Business Metrics:

This confusion can lead to frustration and ultimately, a lost sale. Many ecommerce websites focus on marketing terms and flashy product names but forget to consider how customers search for products based on their intended use.

The Solution: Organize Products by Application

The simple yet effective solution is to organize your products by application or intended use. By categorizing products based on how customers plan to use them, you make it easier for them to find exactly what they need.

Example: Enhancing the Kayak Store Navigation

Let's revisit our kayak store example. Instead of only listing kayaks by their marketing names, the website can offer navigation options based on application:

• Kayaks for Fishing
• Kayaks for Whitewater Rafting
• Kayaks for Recreational Paddling
• Kayaks for Touring and Expeditions

By clicking on "Kayaks for Fishing," customers interested in fishing can immediately see all the models suitable for that activity. This approach aligns products with customer needs, reducing confusion and enhancing the shopping experience.

Benefits of Application-Based Navigation

• Improved Customer Experience: Customers can quickly find products that match their specific needs.
• Increased Sales: Simplifying the shopping process can lead to higher conversion rates.
• Reduced Bounce Rates: Customers are less likely to leave your site out of frustration.
• Enhanced SEO Performance: Application-based pages can rank for specific search queries, attracting more organic traffic.

The SEO Advantage

Organizing products by application doesn't just help customers—it also boosts your SEO efforts. Customers often search using phrases like "best kayaks for fishing" or "whitewater rafting kayaks." By having dedicated pages for these categories, your website is more likely to appear in search results for these queries.

How Application-Based Pages Improve SEO

• Targeted Keywords: Application pages can be optimized with specific keywords related to customer intent.
• Relevant Content: Providing detailed information about products within their application context increases relevance.
• Improved Site Structure: A well-organized site is easier for search engines to crawl and index.

Implementing This Strategy with Selldone

If you're wondering how to implement this strategy on your ecommerce platform, Selldone makes it easy. As a comprehensive business management system and ecommerce platform, Selldone offers intuitive tools to organize your products effectively.

Features of Selldone for Better Navigation

• Customizable Categories: Easily create product categories based on application or customer needs.
• User-Friendly Navigation Menus: Design navigation menus that guide customers to the right products.
• SEO Optimization Tools: Utilize built-in SEO features to optimize your application-based pages.
• Analytics and Insights: Monitor customer behavior to refine your navigation strategy further.

Tips for Successful Implementation

Here are some best practices to help you get started:

1. Understand Your Customer's Needs

Conduct research to understand how your customers use your products. What are their primary use cases? Use surveys, feedback forms, or analyze purchase data to gather insights.

2. Create Clear and Descriptive Categories

Use straightforward category names that customers can easily understand. Avoid jargon or internal product codes that might confuse shoppers.

3. Provide Detailed Product Information

Within each application category, include detailed descriptions, specifications, and images that highlight how the product meets the customer's needs.

4. Cross-Reference Products

Some products may fit into multiple categories. Ensure they appear in all relevant application-based pages to maximize visibility.

5. Optimize for Mobile Users

Ensure your navigation is mobile-friendly. Many customers shop on their phones, and a responsive design is crucial for a seamless experience.

The Impact

An online outdoor gear store decides to implement application-based navigation. Previously, their products were listed only by brand and model, leading to customer confusion and lower sales.

After reorganizing their site:

• Customer Satisfaction Increased: Shoppers found it easier to locate products, leading to positive reviews.
• Sales Grew by 25%: Simplified navigation reduced abandoned carts and increased conversions.
• Organic Traffic Improved: SEO optimization led to a 40% increase in organic search traffic.
• Reduced Customer Support Inquiries: With clearer information, customers had fewer questions, reducing the burden on support staff.

Take Action Today

Enhancing your ecommerce website's navigation by organizing products based on application is a simple yet powerful strategy. It improves the customer experience, boosts sales, and enhances your SEO performance. With platforms like Selldone, implementing this approach is straightforward and effective.

Don't let your customers get lost in a sea of product names. Guide them to the perfect product by aligning your offerings with their needs. Start today, and watch your ecommerce business thrive!